Cookie Policy

COOKIE POLICY

This Cookie Policy explains how TrueCrop Foods ("TrueCrop Foods", "Company", "we", "our", or "us"), the owner and operator of the Fable & Figs brand and website, uses cookies and similar technologies when you visit www.fableandfigs.com.

By continuing to browse or use our Website, you consent to our use of cookies in accordance with this Policy, except where you choose to disable or manage them through your browser or device settings.

1. What Are Cookies?

Cookies are small text files placed on your computer, smartphone, tablet or other device when you visit a website.

They help the Website recognise your device and remember certain information about your visit, such as your preferences and browsing activity, to provide a smoother and more personalised experience.

Cookies do not typically identify you personally unless you voluntarily provide personal information through the Website.

2. Why We Use Cookies

At TrueCrop Foods, we use cookies to make your experience on the Fable & Figs website secure, efficient and enjoyable.

Cookies may be used to:

  • Enable essential Website functionality.
  • Keep products in your shopping cart.
  • Remember your preferences.
  • Save login sessions (where applicable).
  • Improve Website performance.
  • Understand how visitors use our Website.
  • Analyse traffic and customer behaviour.
  • Measure marketing effectiveness.
  • Prevent fraudulent or malicious activity.
  • Enhance your overall browsing experience.

We do not use cookies to sell your personal information.

3. Types of Cookies We Use

A. Essential Cookies

These cookies are necessary for the operation of the Website.

They enable functions such as:

  • Secure browsing
  • Shopping cart functionality
  • Checkout process
  • Session management
  • Fraud prevention
  • Website security

Without these cookies, certain features of the Website may not function correctly.

B. Performance & Analytics Cookies

These cookies help us understand how visitors interact with our Website.

They may collect information such as:

  • Pages visited
  • Time spent on pages
  • Navigation patterns
  • Device type
  • Browser type
  • General geographic region
  • Website performance

The information is generally aggregated and used to improve our Website and customer experience.

C. Functional Cookies

Functional cookies remember your preferences to make future visits more convenient.

For example, they may remember:

  • Preferred language
  • Region
  • Saved preferences
  • Recently viewed products
  • Wishlist selections (where available)

D. Marketing Cookies

With your consent, we or our authorised service providers may use cookies to:

  • Display relevant advertisements.
  • Measure campaign effectiveness.
  • Limit repetitive advertisements.
  • Recommend products based on browsing behaviour.

These cookies help us present more relevant content and promotional offers.

4. Third-Party Cookies

Our Website may use trusted third-party services that place cookies on our behalf.

These may include:

  • Website analytics providers
  • Payment gateway providers
  • Advertising platforms
  • Social media integrations
  • Customer support tools
  • Website performance monitoring services

These third parties operate under their own privacy policies and cookie practices.

TrueCrop Foods does not control the cookies placed by third-party websites or services.

5. Information Collected Through Cookies

Depending on the type of cookie, information collected may include:

  • IP Address
  • Device Information
  • Browser Type
  • Operating System
  • Website Usage
  • Pages Visited
  • Date and Time of Visit
  • Referral Source
  • Approximate Location
  • Session Duration

Where this information can reasonably identify an individual, it will be handled in accordance with our Privacy Policy.

6. Managing Cookies

Most web browsers allow you to:

  • View cookies.
  • Delete existing cookies.
  • Block future cookies.
  • Receive notifications before cookies are stored.

You may configure your browser according to your preferences.

Please note that disabling certain cookies may affect:

  • Website functionality.
  • Shopping cart performance.
  • Login sessions.
  • Checkout experience.
  • Personalised recommendations.

7. Consent

Where required under applicable law, we will seek your consent before placing non-essential cookies on your device.

You may withdraw or modify your consent at any time by adjusting your browser settings or any cookie preference tools made available on our Website.

8. Data Protection

Information collected through cookies is processed in accordance with our Privacy Policy.

TrueCrop Foods implements reasonable safeguards to protect information collected through cookies from unauthorised access, disclosure or misuse.

9. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in:

  • Applicable laws
  • Technology
  • Website functionality
  • Business practices

The latest version will always be published on our Website together with the revised "Last Updated" date.

10. Contact Us

If you have any questions regarding this Cookie Policy or our use of cookies, please contact:

TrueCrop Foods
Owner of the Fable & Figs Brand
Website: www.fableandfigs.com
Email: privacy@fableandfigs.com
Customer Support: support@fableandfigs.com
Registered Office:
101, Vitha Govind Society, 
Sector-20, Airoli, 
Navi Mumbai- 400708

Our Digital Experience Commitment

At TrueCrop Foods, technology is used with the same care and intention as our products. Cookies help us create a secure, seamless and personalised experience while respecting your privacy and maintaining the trust you place in the Fable & Figs brand.

End of Cookie Policy