Responsible Sourcing & Quality Commitment
RESPONSIBLE SOURCING & QUALITY COMMITMENT
At TrueCrop Foods, we believe that exceptional products begin long before they reach our customers—they begin at their source.
Every product offered under the Fable & Figs brand is selected with a commitment to authenticity, integrity and quality. We strive to build lasting relationships with trusted growers, processors and supply partners who share our values and dedication to excellence.
This Responsible Sourcing & Quality Commitment outlines the principles that guide our sourcing, procurement, quality assurance and business practices.
1. Our Philosophy
Luxury is not created by elaborate packaging alone—it begins with exceptional ingredients.
Our objective is to source products that reflect:
- Authenticity
- Superior quality
- Natural goodness
- Responsible sourcing
- Traditional craftsmanship
- Consistency
- Traceability wherever reasonably practicable
Every sourcing decision is guided by the same principle:
We offer only products that we would proudly serve to our own families.
2. Our Sourcing Principles
TrueCrop Foods endeavours to source products from suppliers who demonstrate:
- Consistent product quality
- Ethical business practices
- Compliance with applicable food safety regulations
- Responsible processing practices
- Reliable supply capabilities
- Commitment to hygiene and food safety
Supplier selection is based on quality and reliability rather than price alone.
3. Product Selection
Not every product offered to us becomes part of the Fable & Figs collection.
Products are evaluated on multiple parameters, including:
- Appearance
- Natural flavour
- Aroma
- Texture
- Size consistency
- Cleanliness
- Freshness
- Packaging suitability
- Overall customer experience
Where appropriate, multiple samples may be evaluated before commercial procurement decisions are made.
4. Quality Assurance
TrueCrop Foods strives to maintain quality throughout the supply chain by implementing processes that may include:
- Supplier evaluation
- Batch inspections
- Visual quality assessment
- Packaging inspections
- Storage monitoring
- Dispatch verification
The specific quality measures applied may vary depending on the nature of the product.
5. Product Authenticity
We are committed to accurately representing our products.
We do not intentionally make misleading claims regarding:
- Product origin
- Ingredients
- Processing methods
- Nutritional characteristics
- Quality attributes
- Certifications
Any product-specific claims made on our packaging or Website will be supported by available documentation where required by applicable law.
6. Traceability
Where reasonably practicable, TrueCrop Foods seeks to maintain records that support product traceability.
Such records may include:
- Supplier details
- Purchase records
- Batch information
- Packaging records
- Distribution information
Traceability supports quality assurance and helps us respond efficiently to customer enquiries and product-related concerns.
7. Food Safety
Food safety is an integral part of our operations.
We strive to ensure that products are:
- Handled hygienically.
- Packed using food-grade packaging materials.
- Stored under appropriate conditions before dispatch.
- Transported in a manner intended to preserve quality.
Customers are encouraged to follow the storage instructions provided on product packaging after delivery.
8. Sustainable Packaging
TrueCrop Foods recognises the importance of reducing environmental impact wherever reasonably possible.
As our business grows, we will continue to evaluate packaging solutions that balance:
- Product protection
- Food safety
- Freshness
- Shelf life
- Sustainability
- Recyclability
Any transition to new packaging materials will prioritise product quality and consumer safety.
9. Ethical Business Practices
We seek to conduct business with honesty, fairness and transparency.
We expect our suppliers and business partners to operate with integrity and to comply with applicable laws relating to:
- Food safety
- Labour practices
- Environmental responsibilities
- Anti-corruption
- Fair business conduct
Where concerns arise, we reserve the right to review or discontinue supplier relationships.
10. Continuous Improvement
Quality is an ongoing journey.
TrueCrop Foods regularly reviews its sourcing, quality assurance and operational practices to identify opportunities for improvement.
Customer feedback plays an important role in helping us enhance our products and services.
11. Customer Feedback
We value honest customer feedback.
Suggestions, compliments and concerns help us:
- Improve product quality.
- Refine our sourcing decisions.
- Enhance packaging.
- Improve customer service.
- Deliver a better overall experience.
Every genuine concern is reviewed with care and attention.
12. Our Promise
The Fable & Figs name represents more than premium products—it represents the trust our customers place in us.
Every product we offer reflects our commitment to thoughtful sourcing, careful selection and uncompromising quality.
While natural products will always retain their unique character, our commitment remains constant: to deliver products that meet the standards our customers expect from the Fable & Figs brand.
Contact Us
For questions regarding our sourcing or quality practices, please contact:
TrueCrop Foods
Owner of the Fable & Figs Brand
Website: www.fableandfigs.com
Email: quality@fableandfigs.com
Customer Support: support@fableandfigs.com
Registered Office:
101, Vitha Govind Society,
Sector-20, Airoli,
Navi Mumbai- 400708
Our Quality Promise
At TrueCrop Foods, we believe that trust is earned long before a product reaches your table. It is built through responsible sourcing, careful selection, unwavering attention to quality and an enduring respect for the people and places behind every harvest.
Under the Fable & Figs brand, our promise is simple: to offer food that reflects authenticity, craftsmanship and care—so every handful is not only delicious, but worthy of your trust.
End of Responsible Sourcing & Quality Commitment
