Privacy Policy

Privacy Policy

At TrueCrop Foods ("TrueCrop Foods", "Company", "we", "our", or "us"), we believe that trust is the foundation of every relationship. As the owner and operator of the Fable & Figs brand and website, we are committed to protecting your privacy and handling your personal information responsibly, transparently, and in accordance with applicable Indian laws.

This Privacy Policy explains how we collect, use, store, disclose, and safeguard your personal information when you visit www.fableandfigs.com, purchase our products, subscribe to our communications, or otherwise interact with us.

By using our Website, you acknowledge that you have read and understood this Privacy Policy.

1. Scope

This Privacy Policy applies to:

  • Visitors to our Website.
  • Customers purchasing products under the Fable & Figs brand.
  • Individuals making enquiries or contacting us.
  • Subscribers to newsletters and promotional communications.
  • Corporate customers, distributors, retailers and business partners interacting with us through the Website.

This Policy does not apply to third-party websites that may be linked from our Website.

2. Information We Collect

Depending upon your interaction with us, we may collect the following information.

A. Personal Information

  • Full Name
  • Mobile Number
  • Email Address
  • Billing Address
  • Shipping Address
  • City, State and PIN Code
  • Company Name (where applicable)
  • GST Details (for business customers)

B. Order Information

  • Products purchased
  • Order history
  • Order value
  • Delivery preferences
  • Customer support communications
  • Feedback and reviews voluntarily submitted by you

C. Payment Information

Payments made on our Website are processed through secure third-party payment gateways.

TrueCrop Foods does not intentionally store:

  • Debit Card Numbers
  • Credit Card Numbers
  • CVV
  • UPI PIN
  • Internet Banking Passwords

Payment information is processed in accordance with the privacy and security practices of the respective payment service providers.

D. Technical Information

When you visit our Website, we may automatically collect:

  • IP Address
  • Browser Type
  • Device Information
  • Operating System
  • Website Usage Data
  • Pages Visited
  • Session Duration
  • Referral Source
  • Cookies and Similar Technologies

3. Why We Collect Your Information

We collect your information only for legitimate business purposes, including to:

  • Process and fulfil orders.
  • Deliver products.
  • Verify and process payments.
  • Provide customer support.
  • Respond to enquiries.
  • Process returns and refunds.
  • Improve our Website and customer experience.
  • Personalise your shopping experience.
  • Send order updates and service-related communications.
  • Inform you about new product launches, seasonal collections and exclusive offers (where permitted by law or with your consent).
  • Detect and prevent fraud or misuse.
  • Maintain business records.
  • Comply with applicable legal and regulatory obligations.

We will not use your personal information for purposes that are incompatible with those described in this Policy without an appropriate legal basis.

4. Cookies & Similar Technologies

Our Website uses cookies and similar technologies to:

  • Enable essential Website functionality.
  • Remember your preferences.
  • Improve Website performance.
  • Analyse visitor behaviour.
  • Enhance your browsing experience.

You may choose to disable cookies through your browser settings. However, certain Website features may not function correctly if cookies are disabled.

5. Sharing of Personal Information

We respect your privacy and do not sell, rent or trade your personal information.

Where necessary, information may be shared with trusted third parties, including:

  • Payment Gateway Providers
  • Courier & Logistics Partners
  • Website Hosting Providers
  • Technology Service Providers
  • Analytics Providers
  • Marketing Service Providers (where applicable)
  • Customer Support Partners
  • Government or Regulatory Authorities where required by law

Such parties are expected to use your information only for the services they provide to TrueCrop Foods and to protect it appropriately.

6. Data Security

TrueCrop Foods implements reasonable administrative, technical and organisational safeguards to protect your personal information against unauthorised access, disclosure, alteration or destruction.

While we strive to use commercially reasonable security measures, no electronic transmission or storage system can be guaranteed to be completely secure.

7. Data Retention

We retain your personal information only for as long as reasonably necessary to:

  • Complete your orders.
  • Maintain transaction records.
  • Resolve disputes.
  • Meet legal, accounting and taxation obligations.
  • Protect our legitimate business interests.

Information that is no longer required will be securely deleted or anonymised, subject to applicable legal requirements.

8. Your Rights

Subject to applicable Indian laws, you may have the right to:

  • Request access to your personal information.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of personal information where legally permissible.
  • Withdraw consent where processing is based on consent.
  • Update your contact information.
  • Raise a grievance regarding the handling of your personal information.

Requests may be submitted using the contact details provided in this Policy.

9. Marketing Communications

If you subscribe to receive communications from us, we may send information regarding:

  • New Product Launches
  • Seasonal Collections
  • Festive Gift Boxes
  • Exclusive Offers
  • Recipes & Serving Inspiration
  • Brand Stories
  • Events and Promotions

You may opt out of marketing communications at any time by using the unsubscribe option in our emails or by contacting us directly.

10. Children's Privacy

Our Website is intended for general audiences.

We do not knowingly collect personal information from children where prohibited under applicable law. If we become aware that personal information has been collected inappropriately, we will take reasonable steps to delete such information.

11. Third-Party Websites

Our Website may contain links to external websites or services operated by third parties.

TrueCrop Foods is not responsible for the privacy practices, security or content of such external websites. We encourage users to review the privacy policies of those websites before sharing any personal information.

12. Changes to this Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our business operations, legal requirements or Website functionality.

The revised version will be published on our Website along with the updated effective date.

13. Contact Us

For any questions regarding this Privacy Policy or our privacy practices, please contact:

TrueCrop Foods
Owner of the Fable & Figs brand
Email: [privacy@fableandfigs.com]
Customer Support: [support@fableandfigs.com]
Website: www.fableandfigs.com

 Registered Office:
101, Vitha Govind Society, 
Sector-20, Airoli, 
Navi Mumbai- 400708

14. Grievance Officer

If you have any concern regarding your personal information or this Privacy Policy, you may contact our designated Grievance Officer.

Grievance Officer
TrueCrop Foods
Email: grievance@fableandfigs.com

Registered Office:
101, Vitha Govind Society, 
Sector-20, Airoli, 
Navi Mumbai- 400708

We will endeavour to acknowledge and address grievances within the timelines prescribed under applicable Indian law.

Our Privacy Commitment

At TrueCrop Foods, privacy is more than a legal obligation—it is an extension of the trust our customers place in the Fable & Figs brand. Just as we are committed to thoughtfully sourcing exceptional products, we are equally committed to protecting the information you choose to share with us.